Storytelling

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The key component of my design is story telling. I believe branding is essentially telling story of a product. The three key elements of story telling in my designs are the characters, conflicts and the plot. The characters are usually layered and complex, have strengths and weaknesses which helps to build ‘personalities’ for the brands. Conflicts and resolution are at the core of every story and it is important in every design. Finally, the plot holds all the story elements as a succession of action and reaction. Therefore, through my design I try to communicate the brand vision and its ability to transport consumers to a different world.